ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). For example, a web designer.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. Here are 20 groundbreaking campaigns dating back to 1984. In a prior life, Amit also led product and UX teams at Yahoo and Oracle.

GTM 91

GTM Pipeline SQL UX 91

ConversionXL

JANUARY 2, 2020

From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. We don’t want to spend another month investing in an inefficient marketing campaign. The challenge of attribution. This is where machine learning and predictive analytics comes in.

SQL 91

SQL Territory X-functional UX 91

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

DECEMBER 3, 2019

But like if you can rewind yourself to what it was like when you first joined the company, what were some of the things that you did early on that really seem to work that kicked in that kind of lead gen engine? And I could’ve gone and put that into a digital campaign. And then like the Moscone parking garage. Jason Green : Yeah.

Up-sell 53

Up-sell Start-ups Cross-sell B2C 53

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Marketing teams can run campaigns even longer. The role of product marketing is to define and operationalize the context. What is it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90