Campaign Event Production Lead generation Promote 
Veloxy
JANUARY 23, 2024
Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.
Hubspot
APRIL 1, 2019
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.
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Hubspot
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. You guessed it!
Martech
JANUARY 20, 2022
Like other lead generation tactics, connecting with virtual event attendees is often based on an exchange of value. Compelling and successfully promoted sessions are the typical drivers of attendance. Valuable content is the most commonly used tactic to get attention. See examples of martech stacks here.
Hubspot
AUGUST 1, 2018
Your thoughtful email lay forgotten under a pile of spam and promotional messages. Conversational marketing can drive lead generation by reaching new audiences on different channels or by giving people a more convenient way to get in touch with support. And success wasn’t just about getting people to register for the live event.
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