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1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. Procter and Gamble pilot the concept of the content hub with BeingGirl.com. Dove employs storytelling in its campaign partnership with Operation Homefront.
So it was a little difficult for me to come up with just one "best" marketingcampaign of all time -- which is why there are 14 in this post instead. Why are these marketingcampaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. It was a hit.
Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.
But in the 1990s, competitive vodka brands such as Grey Goose and Ketel One came onto the market with a more premium-priced product. Absolut, like Levi’s, had stuck to its price point and dropped to a midtier status, losing marketshare to the new entrants. Levi’s needed a strategy to help it overcome a similar challenge.
We've compiled our very own list of " The Top 10 Most Remarkable MarketingCampaigns EVER ," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. 10) The Whopper Sacrifice. At least once.
This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups. Ad agencies come up with taglines, not marketing groups.
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