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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 115
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

90% of worldwide app installs are organic, so play the long game to boost retention, not the short game to capture misaligned downloads. Doing so helps to level up your UX and build personalized, tailored journeys. Approximately 70% of users churn by day 30 because UX doesn’t prioritize or speak to QOL inflection points.

UX 121
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If we didn’t use System 1, our lives would look like a philosopher’s football game, where every pass is over-rationalized: [This post contains video, click to play]. Dell uses default options to choose compatible product functions. Image source ).

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. UX problems? For example, you sell coins in a game or users sell virtual products to other users. Become the go-to video game retail store. What features do they use most often?

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

On day one, we heard from UX and digital analytics experts. Featuring a classic game of CRO Feud.) Pay them upfront so they don’t try to say X to get the money. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. All users have equal access to information and functionality.

Growth 86
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. Uses for JavaScript include pop-ups, slide-in calls-to-action, security password creation, check forms, interactive games, and special effects. 15) Clickthrough Rate (CTR). 55) LTV:CAC.