Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 113

User Experience Manufacturing Sports Engineering 113

Search Engine Land

JUNE 20, 2023

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

Commission 95

Commission Engineering Advertising/ Marketing Campaign 95

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 93

User Experience Manufacturing Sports Engineering 93

Hubspot

MAY 3, 2018

Nashua, New Hampshire is a quintessential New England city. It’s not a place you’d imagine one of the most influential technologies of the last 100-years might be born. In August of 1994 21-year-old Dan Kohn put his new encryption technology to work to securely sell a Sting CD to Phil Brandenberger.

Niche 73

Niche Price Up-sell Retail 73

Salesforce

MARCH 11, 2024

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59

Sell Cross-sell Territory CRM 59