SaaStr

FEBRUARY 11, 2020

We had a client called Kemberton, who sells multi hundred thousand dollar accounts receivables, financial services to hospitals and they were building an outbound program and they started off by reaching out to hospitals to ask, “Okay, who’s in charge of receivables?” Hospitals are pretty complicated.

Growth 110

Growth Niche Hospitality X-functional 110

SaaStr

APRIL 11, 2019

If you’re used to a model where you generate an SQL, turns into a booking or whatever terminology you use, that model is not going to work in a category creation. And so we’ve run a number of campaigns over the years in an attempt to do this. Anthony Kennada: Yeah, more complex. Nick Mehta: That’s great.

Growth 59

Growth Customers Start-ups Product 59

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down.

Sports 131

Sports Clients Engineering Niche 131