Sales Hacker

APRIL 22, 2025

She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. 15:08 Building campaigns that fuel your narrative across every channel. 17:16 Behind Superhumans most successful campaign ever: New Year, New Inbox.

GTM 91

GTM Campaign Pipeline Launch 91

ConversionXL

JANUARY 14, 2016

While correlation doesn’t equal causation (for instance, rather than people buying more because they watch tutorials, maybe users that are intrinsically motivated to buy more anyway just happen to watch tutorials also), finding correlation points allows you to optimize for these events and gives you a point at which to begin testing.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

JUNE 26, 2017

Organize growth into a cross-functional team. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. Value = ( knowledge + Skill ) x Attitude. First questions when starting a marketing campaign? Data event overview.

UX 85

UX Cross-sell A/B testing Intrinsic 85