Search Engine Land

JUNE 14, 2023

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

Commission 95

Commission Retail Advertising/ Marketing Engineering 95

Heinz Marketing

MAY 10, 2019

When we get started on a strategic campaign planning engagement with a new client, one of the first things to determine is the “who.” Is this database able to provide you that list of IT Directors in software companies that have more than 100 employees, with $500M or above in revenue, located in New Hampshire?

Contact 80

Contact B2C B2B Campaign 80

Hubspot

MAY 3, 2018

Nashua, New Hampshire is a quintessential New England city. It’s not a place you’d imagine one of the most influential technologies of the last 100-years might be born. In August of 1994 21-year-old Dan Kohn put his new encryption technology to work to securely sell a Sting CD to Phil Brandenberger.

Niche 73

Niche Price Up-sell Retail 73

Salesforce

MARCH 11, 2024

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59

Sell Cross-sell Territory CRM 59