Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Heinz Marketing

MAY 12, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Numerous studies have shown that sales and marketing alignment leads to increased revenue, improved campaign performance, better win rates, and improved customer retention. This, in turn, helps marketing develop messaging that resonates with the target audience.

Campaign 117

Campaign Target audience/market Sales Follow-up 117

Martech

MARCH 10, 2023

Manages the marketing automation platform and ensures that it is integrated with other systems in the marketing tech stack. This role creates and executes email campaigns, lead nurturing and scoring programs, and ensures that all campaign data is accurate and up-to-date.

Objectives and Key Results 95

Objectives and Key Results Target audience/market Campaign Technology 95

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. 36 Account-Based Marketing Stats to Know in 2020.

Target audience/market 97

Target audience/market Campaign Technique Pipeline 97

Highspot

FEBRUARY 14, 2024

It outlines the specific actions the sales team will take to achieve targets and goals. Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. Development of consistent messaging that resonates with the target audience.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

It outlines the specific actions the sales team will take to achieve targets and goals. Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. Development of consistent messaging that resonates with the target audience.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Sales Pop!

MARCH 20, 2023

Marketing automation is shown to increase sales productivity by a staggering 14.5%. Marketing automation specifically applies automation to managing marketing tasks. These tasks can be email replies between their team or to customers, sharing posts on social media, and orchestrating ad campaigns.

A/B testing 52

A/B testing Campaign Teamwork Target audience/market 52