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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Well, that's exactly what happened to a technology provider called Marco. Instead, they were more for executives and chief technology officers, whereas Marco's target buyers were "complaint fielders," which included folks like facilities managers, IT managers, and office managers. Step 1: Creating Buyer Personas.

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Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Choosing the right virtual event marketing technology: platform or stack? It’s just not like being there.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Expert in Adobe Creative Suite or similar technologies. But what about next month?