Search Engine Land

FEBRUARY 14, 2024

Understanding the five stages – Awareness, Consideration, Solution Selection, Conversion, Service, and Loyalty – is crucial. SEO within the 5 stages of the ecommerce funnel In ecommerce, understanding the intricacies of the buyer’s journey is paramount, and SEO plays a pivotal role in each conversion funnel stage.

Customers 97

Customers User Experience Referrals B2B 97

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. via Observer ]. Image source. Activation.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

AUGUST 30, 2018

Lead generation sites can expect to double their conversion rates. For conversion optimization, user research is pivotal. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site. Good UX can help with each of those things.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. From search terms being used to visit your website, pages visited, and conversations happening on social media, you can create lead magnets that appeal directly to your audience’s needs to sway customers in the consideration phase. Conversion rate. Engagement rate. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

Use your findings to fine-tune customer personas and make data-driven UX decisions. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Pay-per-click advertising.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

CTR 111

CTR Technique Profit margin Follow-up 111