How to Personalize Transactional Emails With Dynamic Content
Hubspot
MAY 25, 2017
Research from IBM company Silverpop's 2015 Email Marketing Benchmark Study found that transactional emails enjoy an average open rate of about 45%, compared to just 20.8% for non-transactional emails. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%.
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