Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Ad Generator creates optimized ads for social media and e-commerce sites.

E-commerce 103

E-commerce CTR Click Through Rate Government 103

Heinz Marketing

MAY 14, 2024

For example, if optimizing campaign performance is a priority, KPIs like return on ad spend (ROAS), click-through rates (CTR), or cost per acquisition (CPA) can provide valuable insights into the effectiveness of your marketing efforts.

Customers 114

Customers E-commerce Campaign Drivers/motivators 114

Sales Hacker

NOVEMBER 15, 2017

Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. E-Commerce. Challenger Sales Model. Channel Partner.

B2B 105

B2B E-commerce Cold Call Sales 105

ConversionXL

APRIL 14, 2016

On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. Trust is a big deal online and extends way beyond e-commerce. Many landing pages contain multiple offers. They shouldn’t. The takeaway here is simple: less is more.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. When we showed larger images, there were fewer products on the page, which lowered CTR. Ryan Thomas: “Optimizing for Email Signups”. Do your research!

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

AUGUST 17, 2016

As of Q4 2015, 37% of all eCommerce transactions involved multiple devices and mobile commerce now represents 35% of total eCommerce transactions globally. Test Different Product Image Variations To Increase CTR. As you can see this offer is enough to increase CTR back to the store and helps drive more conversions.

Campaign 74

Campaign Process A/B testing CTR 74

Salesmate

JUNE 11, 2021

The number of emails that are not delivered to the customer’s inbox and bounced back to you are depicted by the bounce rate. Click through rate . CTR is the ratio of the total number of users that click on a specific link in an email to the total number of total users who view that email. E-commerce .

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52