ConversionXL

FEBRUARY 3, 2022

Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Customers will bounce through various actions throughout their experience with your brand. These stages aren’t a strict pathway.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

OCTOBER 4, 2021

Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . This is where transactional emails are a key customer experience tool. For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Image source. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

SEPTEMBER 24, 2021

It should: Get the word out to as many people in your target audience as possible Educate customers on features, benefits, and availability Convince customers to take action. Fill them in on key details (what it is, how it benefits them, launch date, etc). Finally, readers are driven to educational content about the new product.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Companies outside the top 10 still enjoyed the benefits of account-based marketing, but through engagement-driven one-to-few programs instead. Do you have the resources to achieve your objectives?

Customers 98

Customers Objectives and Key Results Strategize Growth 98

ConversionXL

AUGUST 11, 2021

Detail your audience’s age, gender, income, education, and occupations. First of all, it needs to grab attention: Hi [name], I found you through [referral name] Hey [name], [mutual connection] recommended I get in touch [benefit] for [company] through sponsorship (e.g. Fancy growing your audience through sponsorship?)

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114