Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). Each puts the product at the forefront of the experience but in slightly different ways. Processing.

B2B 128

B2B Non-Profits CTR Click Through Rate 128

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

SaaStr

OCTOBER 4, 2024

It was a big milestone for the company and the markets as it had everything you want in a company going public: 39% annual revenue growth, 16% free cash margins, and 117% NRR. click-through rate, they are a hero for driving actual revenue. More on that here. So how did Klaviyo do it? So, how do you work into that?

E-commerce 123

E-commerce Product Customers Niche 123

Sales Hacker

NOVEMBER 15, 2017

Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. business growth, athletic victory, etc.). Challenger Sales Model.

B2B 105

B2B E-commerce Cold Call Sales 105

ConversionXL

MARCH 24, 2016

In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages. Abandonment rate (basically the opposite of the last two). Form completion percent.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMfund Toolkit We asked the GTMfund community of GTM leaders whats on their reading list right now.

B2B 77

B2B GTM Cross-sell Education 77

Sales Hacker

APRIL 18, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The future of GTM is AI-powered. Click-through rates dropped by 25%. Googles UI has changed.

GTM 88

GTM Click Through Rate B2B Trust 88