Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

DECEMBER 7, 2023

As searchers find answers to their queries directly within the search results, zero-click results continue to rise. This trend is expected to increase with further integration of Search Generative Experience (SGE) in main SERPs as it pulls content from diverse sources. See terms.

Niche 142

Niche User Experience Real Estate CTR 142

Search Engine Land

NOVEMBER 17, 2023

The main jobs of an SEO, based on quotes from Eric Enge. I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Cost-per-click (CPC) : Average amount that you pay to get one user to click through to your website.

Engineering 136

Engineering Niche Promote Up-sell 136

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. It does this across three main categories. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Learn everything you need to know and more about click-through rate. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

OCTOBER 27, 2020

Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. Content falls into two main categories: experiments/case studies and best practices/foundational concepts. How to Calculate Your Own Click-Through Rate.

UX 101

UX Engineering Follow-up Niche 101