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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. The main emphasis should be whether or not company/department-wide goals were achieved. Call these out, any reasons for the shifts, and any action items that might be needed.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

User engagement insights Use generative AI tools to analyze user engagement data, such as page views, time spent on pages and click-through rates, to identify the most engaging content and winning page types. ” (You can use ChatGPT here.) Apply insights to your SEO strategy Use the insights to shape your content strategy.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. So there will probably be different techniques for every niche.

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How to write title tags for SEO with ChatGPT

Search Engine Land

Let’s try the same thing, but this time with a different title tag process from Mike at Niche Twins: Let’s talk #blog TITLES and URL formats short — Mike (Niche Twins) (@NicheDown) April 12, 2022 Same approach here, I created a new chat (again: ChatGPT’s short memory!)

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How To Make a Vlog [Step by Step]

Hubspot

Feel out the competition and find your niche. It starts with finding your niche. Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Key metrics: Average View Duration, Click Through Rate, & Views 3.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

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