How to Establish an Agency Content Strategy When Outbound Stops Working
ConversionXL
MARCH 31, 2021
Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg.
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