Remove Click Through Rate Remove Market share Remove Referrals Remove Service
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market. Marketing funnel. Where the campaign fits into your wider marketing and the customer journey (e.g., Your products or services, pricing, and details of owners and managers. Target market.

Campaign 149
article thumbnail

10 Simply Awesome Examples of Email Marketing

Hubspot

If I follow this advice, I'll be a better user of their service, and as such, be more likely to complete a purchase with them. In fact, those are often the ones who can make your product or service even better, as they've identified roadblocks to success that many other leads and customers may be facing. until I saw this email.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 94
article thumbnail

Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. Your market goals now are to increase market share and create brand preference. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. The result?

Growth 102
article thumbnail

How to Build a User Research Culture

ConversionXL

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Marketing staff relies on user persona research to target the right prospects. Sales representatives know that a happy customer is a potential referral that can generate a quick and lucrative commission.

UX 111
article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g.