The Straightforward Guide to the Google Display Network
Hubspot
MAY 23, 2019
Prospecting, brand awareness, and remarketing can come with a hefty price tag when pursued for traditional search ads. Marketers are hoping the prospective user will view their GDN ad along their journey to fulfilling another purpose. It should be no surprise that the click-through rate and conversion rate for GDN are below 1%.
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