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Microsoft on the future of advertising and conversational AI

Search Engine Land

Early data indicates great news for advertisers too, as Microsoft’s conversational AI is driving a higher click-through rate than traditional search, which is subsequently leading to increased conversions. “It’s because the user journey is shortened, so there is a faster path to conversions.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

A lot of signals are taken into account, a few of which are your landing page experience and click-through rate. One of the most effective levers you can pull to boost your quality score is Click-through-Rate (CTR). Their content has to be relevant. Match Types. Here’s a rundown of each of them.

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7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

Hubspot

Whether your ads are dominating paid search or need a little boost, ad extensions help in a variety of ways: 1) Better Click-Through-Rates. Using Ad Extensions lets your ad take up more PPC real estate, making your ads stand out from the others. 4) Gives a Better User Experience.

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5 Characteristics Of High Converting Headlines

ConversionXL

Our research showed titles with eight words had the highest click-through rates with these headers performing 21% better than average – so consider the length of your title if you want to get clicks. For example, “How to Write for Social Media and Double Your Click-Through Rates in Thirty Days”.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have been hired by a local real estate agent to improve the SEO of their website. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate.

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The Straightforward Guide to the Google Display Network

Hubspot

Marketers are hoping the prospective user will view their GDN ad along their journey to fulfilling another purpose. That makes the user intent different than when an ad appears at the top of a Google results page for a high-intent search phrase. How to Succeed With Prospecting and Brand Awareness GDN Targeting.

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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. The future is about owning SERPs real estate vs. ranks through multiple touchpoints. Continuously test and improve your website’s user experience.

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