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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have been hired by a local real estate agent to improve the SEO of their website. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

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5 Characteristics Of High Converting Headlines

ConversionXL

Our research showed titles with eight words had the highest click-through rates with these headers performing 21% better than average – so consider the length of your title if you want to get clicks. For example, “How to Write for Social Media and Double Your Click-Through Rates in Thirty Days”.

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The Straightforward Guide to the Google Display Network

Hubspot

Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. Millions of dollars are poured into the Google Display Network (GDN) every day.

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A Brief History of Online Advertising

Hubspot

They called the ad spaces "banner ads," and charged advertisers a n upfront cost to occupy the real estate for a set time period -- very different from today's pay-per-click model. The ad enjoyed a click-through-rate of 44% -- a number that would make most marketers balk in disbelief today.

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The Ultimate Guide to Email Marketing

Hubspot

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X