The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Hubspot
FEBRUARY 22, 2019
Every other brand who wants to win those impressions will set their bids, and based on that and various other factors, Google may choose to display your ad to its users. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. Match Types.
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