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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Location information must be qualitative, relevant, engaging, and current and include local and regional searches. Sometimes, it can be challenging for brands to move fast and update regional information easily.

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The Straightforward Guide to the Google Display Network

Hubspot

It should be no surprise that the click-through rate and conversion rate for GDN are below 1%. In-market segments are Google users interested in broad categories of products and services, including real estate, education, home and garden, sports and fitness, and more. In-market segment targeting.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Endor detects more specific clusters of, say, couples about to get married or going through a divorce, founders who recently sold their startups to Facebook, or customers who recently graduated from a local real-estate course. As a result, they’ve seen click-through-rates increase “dramatically.”.

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The Ultimate Guide to Email Marketing

Hubspot

To really drive this point home, consider this: Personalized emails have 26% higher open rates, and an improved click-through rate of 14% when compared to others. Include region-specific information when appropriate. Write about relevant and/or personal events, like region-specific holidays or birthdays.