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That’s the choice facing virtual event producers now, and the benefits and pitfalls of each approach apply to virtual eventproduction as well. You’ll inherit a defined way of doing things and the support of the vendor’s client services team including onboarding and training. See examples of martech stacks here.
A microsite is usually a one-page, standalone site that focuses on content for a specific purpose, such as an event, product launch, or engagement strategy. Will it be used as a takeaway after a client meeting or serve as the sole engagement for your strategy? Keep your objective concise and simple.
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