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How to Defuse a Client Freakout

Hubspot

We’ve all been there -- a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. No agency can function without clients, but when this happens regularly, it can make you want to quit. Act quickly.

Clients 50
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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

By delivering personalized and significant interactions through events, product demonstrations, and promotions, field marketing contributes to crafting experiences that resonate with consumers and stick in their memories. In-Person Events & Experiences In-person events function as a fundamental element of field marketing.

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What the Heck is Thought Leadership Anyway?

Hubspot

Basically, it’s about turning your clients into Steve Jobs. And all we have to do is turn our clients into Steve Jobs. No matter who we are, no matter who our clients are, we have to make them the Steve Jobs of their industry. It’s about being the last word on a subject. We’ve all heard that exact comparison made before.

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Sales Manager Spotlight With Tom Graybill

Sell Or Die

As a leader in live meeting and event production, Tri-Marq helps clients entertain and excite audiences from coast to coast. While each event is unique and every audience different, Tom’s goal remains the same. Today we're spotlighting Tom Graybill, VP, Sales, Tri-Marq in Milwaukee, WI.

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Sales Enablement as a Communications Center

Sales Hacker

Client story: financial services company wants to expand globally. Here’s a client story of ours: The company’s biggest competition was not external; it was actually between their internal lines of business. The meeting began with the product marketing leader outlining how the messaging and positioning was changing.

Sales 109
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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Prospecting: The process of searching for potential customers, clients, or buyers in order to develop new business. This provides us with a feed on the company’s recent updates to help discover industry news, marketing campaigns, events, product launches, and recently published content. What Is Prospecting? Google Alerts.

Technique 100
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6 Strategic Design Tips for Converting Your Pitch into a Microsite

Salesforce

A microsite is usually a one-page, standalone site that focuses on content for a specific purpose, such as an event, product launch, or engagement strategy. Will it be used as a takeaway after a client meeting or serve as the sole engagement for your strategy? Keep your objective concise and simple.