Martech
AUGUST 9, 2023
Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Her clients include Intel, 3M, Sunstar, Cisco, TE Connectivity and Southwest Airlines.
Sales Hacker
APRIL 10, 2018
Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Distribution of B2B deals as a function of price (a product of discount and list price). GTM Approaches as a function of Annual Contract Value. 1) Freemium.
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Search Engine Land
SEPTEMBER 7, 2023
Tech Tech functions the same way as demographics. Go to your account’s GTM container and select Add new tag after you enter. If your Measurement ID is already loaded into GTM, you can select it. You can either find the desired page or use the search function in the top-right corner to locate it easily.
ConversionXL
MAY 13, 2020
Do more and more people use Feature X? This is especially valuable if you store a Google Analytics’ client ID along with any add-to-cart or checkout actions. client ID, SHA-256 hashed email, generated ID, etc.), If you’re savvy enough, you can also create your own endpoint using cloud functions or log analysis.
SaaStr
NOVEMBER 2, 2019
As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Loving our podcast content?
Sales Hacker
JANUARY 13, 2021
The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.
SaaStr
FEBRUARY 2, 2022
As it turned out, once the majority of New Relic’s clients started clocking in at a thousand or more employees, all sorts of processes and rules started to make themselves known: procurement, legal, security, etc. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.
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