Closing Electrical Engineering Technology Up-sell 
Martech
JANUARY 10, 2024
We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.
Spiro Technologies
OCTOBER 12, 2023
Transcript Adam Honig: I’m going to introduce you and say that you’re the Director of Sales and Marketing of Marlin Technologies, is that still the right title to use? I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way.
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Partners in Excellence
FEBRUARY 28, 2024
Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.
Spiro Technologies
APRIL 24, 2024
On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electrical engineer by degree. Adam Honig: Exactly.
Salesforce
OCTOBER 5, 2022
Prospects see the industry as antiquated — not sexy and forward thinking like Apple, Amazon, and other technology companies. But as innovations advanced, technology companies eclipsed telecoms. They were also expected to upsell and cross-sell to these unhappy customers. How can the industry raise the interest level?
Lead Fuze
OCTOBER 22, 2021
In a sales introduction, it’s best if your first sentence is about who makes up their target audience and what they need. If it doesn’t seem interesting enough, your recipient might delete the emails without ever opening them up to read their content and never give you a chance at making an impression on that individual!
SaaStr
OCTOBER 22, 2020
As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How should we think through SAL vs closed revenue as indicator of marketing success?
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