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How to design and execute a rock-solid AI strategy that delivers results

SalesLoft

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans. Give plenty of context.

GTM 52
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Solving the Marketing/Sales Attribution Problem Once and for All

Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. The AE doesn’t want a deal in the pipeline with no next steps for six months, so they mark it closed-lost. In B2C or e-commerce these problems exist, too.

B2C 93
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Marketing Needs to Put Skin in the Game

Pointclear

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Gaming 53
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The SaaS Playbook for Moving Up-Market

Sales Hacker

We changed our product, evolved our marketing programs, and transitioned the sales team. We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. During this journey, we learned a ton about how to move up-market. Product usage. Team Effort.

Legal 86
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to. Field Sales. Video Reviews.