SaaStr

FEBRUARY 28, 2020

They avoid the same tradeshows. That you just closed Google as a customer. Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up. Many startups try to avoid the places their larger competitors are. They don’t sponsor the same newsletters and services.

Tradeshows 97

Tradeshows Customers Contract Start-ups 97

Heinz Marketing

MAY 18, 2023

The dynamics usually vary quite significantly by source– for example, a high intent source is likely to close faster, therefore it wouldn’t make sense to lump a low intent source into the same category. Another way to collect data are list imports which most likely come from events or tradeshows.

Tradeshows 105

Tradeshows Consult B2B Contact 105

Martech

NOVEMBER 30, 2021

A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. Let’s dig into how we can respond to Jim’s request for the product sheet. If we stop to do the presentation, those won’t get done.

Tradeshows 99

Tradeshows Teamwork Finance Trust 99

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Sales Hacker

DECEMBER 20, 2018

Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Two weeks go by, and tradeshow prospects have still not been followed up with. Closed won/lost. This is an example of high efficiency and high-effectiveness.

Product 98

Product Tradeshows CRM Appointment 98

Partners in Excellence

APRIL 12, 2022

It’s much easier and faster, plus they don’t have retail outlets close to me. I recall, one of the most useful “give-aways” at tradeshows were sturdy bags, with our logo, for people to collect literature for their book shelves in their offices.

Retail 129

Retail Tradeshows Territory Gaming 129

Engage Selling

FEBRUARY 10, 2018

You’re having a hectic week of client meetings or at a tradeshow and things begin to slide in the self-care department. You know how it goes. Eat a greasy meal here, pull a late night there, and then load up … Read More »

Tradeshows 54

Tradeshows Clients Meeting Objection handling 54

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. This is often an overlooked aspect where there is such a flurry of activity to close an initial deal, but if the buying cycle timing isn’t absolutely correct it may take a year or two to close.

Tradeshows 44

Tradeshows Inside sales CRM Follow-up 44

Score More Sales

OCTOBER 30, 2014

We invest hundreds of thousands of dollars in tradeshow strategies – I’ve worked with companies who annually hit dozens of tradeshows to build visibility. Close More Deals. This gives you MORE sales opportunities than if you did not optimize. Your Virtual Trade Show. Increase Opportunities. Expand Your Pipeline.

Tradeshows 86

Tradeshows Represent Inside sales B2B 86

Heinz Marketing

MAY 18, 2023

The dynamics usually vary quite significantly by source– for example, a high intent source is likely to close faster, therefore it wouldn’t make sense to lump a low intent source into the same category. Another way to collect data are list imports which most likely come from events or tradeshows.

Tradeshows 56

Tradeshows Consult B2B Contact 56

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close. Sales cycle length increased. Content blindness.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Pointclear

NOVEMBER 2, 2016

Here are some best practices involved with increasing sales: Lead generation, lead qualification, lead nurturing: For every dollar you have closed, you have left two dollars on the table. The trouble is, not every company truly understands what it takes to generate that additional revenue.

Tradeshows 58

Tradeshows Lead generation Sales Prospecting 58

SaaStr

OCTOBER 18, 2023

You can run two different types of campaigns to bring in leads: Facebook and tradeshows. At a tradeshow, you meet someone in person, have a conversation, and potentially start the beginning of a deal while standing at your booth. FB leads are low cost, but it’s anonymous people coming to you who might not know your company.

Tradeshows 96

Tradeshows Closing Campaign Follow-up 96

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Sales networking is about building meaningful relationships, rather than closing deals on the spot. Don’t treat networking as a fast track to closing deals. How to Build Your Sales Network. Image Source. Keep your asks simple.

Networking 70

Networking GTM Referrals Tradeshows 70

Sell Or Die

AUGUST 21, 2018

04:14 - The introverts guide to navigating a tradeshow floor. Jeffrey’s website: [link] Jennifer’s website: [link] Sign up for the Gitomer Learning Academy: [link] To Succeed You Need To Have The Right Attitude, Give Value First, Overcome Objections, and Close Sales. It's the only choice for the true Sell or Diehard!

Tradeshows 40

Tradeshows Consult Growth Up-sell 40

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. This is often an overlooked aspect where there is such a flurry of activity to close an initial deal, but if the buying cycle timing isn’t absolutely correct it may take a year or two to close.

Tradeshows 26

Tradeshows Inside sales CRM Follow-up 26

Heinz Marketing

OCTOBER 3, 2019

Half-read whitepapers, mementos from tradeshows, pics of my kids and direct mail pieces that I thought were creative enough to keep all line the back of my desk. Live close to the office. Microsoft Teams is great as well – we can get a lot done quickly without the email back and forth. What’s your workspace like?

Tradeshows 65

Tradeshows Gaming B2B Closing 65

Heinz Marketing

JANUARY 29, 2019

The CFO and CMO relationship doesn’t get the same tradeshow airplay and blog coverage as sales alignment. People, projects, and programs all need close management in order to maintain optimal CAC ratios. As Allocadia’s VP of Finance, Samantha Bannister works very closely with her marketing team at Allocadia.

Finance 65

Finance Tradeshows Pipeline Strategize 65

Hubspot

NOVEMBER 18, 2010

“Tradeshows used to be the only way, and now people can click and go across the world.” Taking the VIP’s out for golf and closing the deal on the 18th hole, attending those tiresome expensive tradeshows, sending huge gift baskets to the customer over the holidays, mailings of shiny slicks about your company.

Manufacturing 60

Manufacturing Tradeshows Sell Contract 60

Hubspot

JUNE 24, 2011

Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? How do you get traffic to your booth?

Tradeshows 69

Tradeshows Cold Call Promote Education 69

Heinz Marketing

OCTOBER 3, 2019

Half-read whitepapers, mementos from tradeshows, pics of my kids and direct mail pieces that I thought were creative enough to keep all line the back of my desk. Live close to the office. Microsoft Teams is great as well – we can get a lot done quickly without the email back and forth. What’s your workspace like?

Tradeshows 44

Tradeshows Gaming B2B Closing 44

Pointclear

MAY 20, 2016

This three-tiered approach enables marketing to collaborate more effectively and efficiently with sales in a coordinated effort to push leads through to closed business.”. They also cite that their branding, PR and tradeshow activities are (indirectly) driving sales, for which marketing is not getting credit.

Gaming 53

Gaming Tradeshows SQL Clients 53

Heinz Marketing

JULY 31, 2020

And in the face of the COVID-19 pandemic forcing businesses to close and employees to work remotely, engaging face-to-face is simply no longer an option. With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack.

Tradeshows 96

Tradeshows User Experience B2B Promote 96

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Adam Masur , VP of Marketing at Credly , told me: "The era of anchoring marketing around a big, industry event is coming to a close. Community marketing will replace event-based marketing.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Pointclear

JUNE 7, 2011

The process map has been drawn from the top of the funnel to close with associated metrics, processes, people, and technology to support it. No phone-based qualification team: One symptom I see in failing lead generation programs is simple to diagnose: When "leads" go from the Internet, tradeshows, etc.,

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Salesmate

APRIL 15, 2021

Hi [Name], We are in the process of closing files for the month. If you aren’t interested, do I have your permission to close your file? However, before closing your file, I thought to reach out to you and see if you’re interested in [ knowing how your product/service can make a difference]. Thank you for your time.

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Hubspot

AUGUST 6, 2010

Having clear tracking for offline marketing like tradeshows is an important way to compare the results of your entire marketing strategy. 5) Close the Loop – Most marketers are concerned about their marketing ROI , knowing where to devote more time, energy, and resources are important.

Tradeshows 72

Tradeshows A/B testing Campaign Strategize 72

SBI

AUGUST 13, 2019

Not only does more efficient onboarding have the obvious benefit of getting new hires selling and closing deals more quickly, but it can also have a huge impact on rep retention. There’s real value here.

Tradeshows 38

Tradeshows Quota Technology Technology 38

Hubspot

JULY 20, 2015

Even if you do, there are times when you need to work on an offline campaign -- like a tradeshow -- where it isn't as easy to track contacts you met who then visited your website. Some are much more likely to close than others. Depending on the software you use, you may not always have built-in tracking for your content.

Promote 72

Promote Tradeshows Contact Lead generation 72

Hubspot

DECEMBER 14, 2010

Or tradeshows? HubSpot Customer Tip: Measure specific lead generation campaigns by analyzing your leads' Found Site Via data or get closed loop analytics for your lead generation channels by using HubSpot Sources. Do your best leads come from organic search? Or social media?

Tradeshows 55

Tradeshows Customer Relationship Management Lead generation CRM 55

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. image source. ” and lifted all design restrictions. This was the result: image source. Human face as focal point.

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

SBI

MARCH 13, 2020

This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In It is a waste of our tradeshow budget unless we follow up quickly on every piece of potential business,” notes Interroll Marketing Director, Giulio Bassi.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Hubspot

AUGUST 22, 2022

For starters, salespeople at companies with aligned sales and marketing teams perform better: If you’re still not convinced, the top benefits of sales and marketing teams being aligned are that it increases revenue, improves the customer experience, improves lead quality, helps you close more deals, and helps you understand your customers better.

Cross-sell 62

Cross-sell B2C CRM Quota 62

Hubspot

JULY 13, 2011

Susan Friedmann, AKA The Tradeshow Coach , also believes social media can be an invaluable weapon in a marketer’s trade show arsenal, but she emphasizes that while the means and media to reach trade show attendees is evolving, the fundamentals of producing a successful trade show event remain largely unchanged.

Tradeshows 63

Tradeshows Manufacturing Prospecting Campaign 63

Hubspot

MAY 27, 2014

You go to a conference or a tradeshow, meet scores of interesting people and, like summer camps of years past, you promise to stay in touch. I''ve given you a few tips on what to do to bridge the gap between in-person and online lead generation, now let me close with one to avoid. I''m not proud of it.

Lead generation 71

Lead generation Tradeshows Follow-up Contact 71

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? They’re not working closely with their clients, and they’re not fine-tuning the clients’ message, the program’s cadence or the market definition based on what’s working and what’s good for the client. They won’t get followed up. (Of

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

Closing Bigger

AUGUST 13, 2009

A tradeshow or multi-day event. It is a great stewardship and community building tool (See Jeremiah Owyang’s Post on Tweetups and coverage of the Vancouver #TweetupHeatup by GillianShaw of The Vancouver Sun). A Tweetup is not: An event where you pull people in from Twitter to pitch or sell them something. A seminar event.

Tradeshows 49

Tradeshows Sports Promote Networking 49