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How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

Many leads need 2-3 touches, 2-3 contact points, before they close. It’s not that the show generated the lead, but it was the additional touch necessary to close. The post How to Think About The Huge Expenses of Events and Tradeshows appeared first on SaaStr. This is some of the magic in the math of the investment.

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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

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Requirements for Successful Marketing Attribution: Data

Heinz Marketing

The dynamics usually vary quite significantly by source– for example, a high intent source is likely to close faster, therefore it wouldn’t make sense to lump a low intent source into the same category. Another way to collect data are list imports which most likely come from events or tradeshows.

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The Ultimate Guide to Sales Productivity

Sales Hacker

Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Two weeks go by, and tradeshow prospects have still not been followed up with. Closed won/lost. This is an example of high efficiency and high-effectiveness.

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Why startups should invest in CRM?

Salesmate

Start-ups collect leads from many sources like websites, tradeshows, social media, email campaigns, cold calls, references for their revenue cycle. By knowing which stage a particular lead is on, sales reps can then move those leads up the sales funnel and close more deals without much hassle.

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Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Instead, use LinkedIn to find out who you already know, and to whom your contacts are connected. When you have your list ready, get in touch with your first-degree contacts to ask for an intro. How to Build Your Sales Network.