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The Big Hug Theory of Tradeshow Success

The Advantexe Advisor

For many marketers, this is tradeshow season and thousands of vendors will be packing up their booths while thousands of prospects and clients are walking up and down the aisles searching for that next new thing that will change their world. Regardless of which way you look at a tradeshow, it does come with its challenges.

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How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

Many leads need 2-3 touches, 2-3 contact points, before they close. It’s not that the show generated the lead, but it was the additional touch necessary to close. All of his prospects. The post How to Think About The Huge Expenses of Events and Tradeshows appeared first on SaaStr. on Dreamforce. Of course, he will.

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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to solutions that help sellers find and deliver the right content for each prospect). Sellers can’t easily deliver it to prospects. Zuant’s Customizable Lead Forms.

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The Pipeline Generation Problem…

Partners in Excellence

If we need to close $1M, we need a qualified pipeline of $5-6.&M! And since we need fewer opportunities, we can be much more selective and focused in our prospecting (more on this later). Narrowing it to our ICP (assuming people recognize that ICP doesn’t stand for Incredibly Crappy Prospecting).

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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events. of all events.

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Two Strategies for Event Sponsorships: Everywhere. Or Just the Biggest and Best.

SaaStr

This might be a missed opportunity, if your customers and prospects are there. This strategy is less about developing partnerships and closing the most new business (because the Big Events are often where you do the most of that), but more about awareness, brand and presence. But sometimes, it’s just not your DNA.

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How do you pull your SaaS competitor’s customers to your SaaS instead?

SaaStr

They avoid the same tradeshows. Market (carefully) to all lost deals — not just current prospects. That you just closed Google as a customer. Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up. Drop them into a low-key drip (e.g.,