SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Most successful companies grow by moving up-market, increasing ACVs, and closing larger Enterprise customers.

Go To Market 91

Go To Market GTM Cross-sell Growth 91

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 102

Go To Market Growth GTM Product 102

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. They were pleasantly surprised with those reps incrementally lifting close rates without sacrificing ACV.

Go To Market 82

Go To Market Territory Technique A/B testing 82

Highspot

FEBRUARY 9, 2021

Years ago as the VP of Product Marketing at Apptio, I discovered sales enablement is the solution to this challenge of aligning and enabling go-to-market teams to make every customer conversation count. Losing deals to close-no decision is a rampant problem. Achieving alignment across go-to-market teams is no easy feat.

Go To Market 98

Go To Market Technology Technology Pitch 98

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. As Howard Brown, CEO of Revenue.io

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Clients 102

Clients Closing Objectives and Key Results SQL 102

SaaStr

FEBRUARY 21, 2023

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. It’ll take away from your inbound optimization and won’t be as efficient. Sign up HERE !

Go To Market 70

Go To Market Growth GTM X-functional 70

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market.

Go To Market 72

Go To Market GTM X-functional Territory 72

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Salesforce

SEPTEMBER 27, 2021

Breidenthal had been closely tracking the rise of Coinbase in the months leading up to its public offering. Overcome operational inefficiencies to close as a team. The hardest part of finally closing a deal this big? Everyone in the extended sales team from finance to legal to go-to-market had a part to play.

Closing 98

Closing Contract Legal Cross-sell 98

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts.

Go To Market 52

Go To Market Electricity Healthcare Education 52

Partners in Excellence

MARCH 26, 2024

When these large, strategic deals closed, our team and the company celebrated the success. One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

Sell 103

Sell Cross-sell Finance B2C 103

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Deals close 46% faster using ELG playbooks.

GTM 98

GTM UX Go To Market CRM 98

Martech

MAY 13, 2024

Modern go-to-market models anchored in business fundamentals are sorely needed in today’s environment — characterized by shifts in customer behavior, economic tightening, significant layoffs in marketing and sales and the advent of generative AI. It aligns GTM effectiveness across three stages: Problem-market fit.

Go To Market 54

Go To Market Growth GTM Strategize 54

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful.

GTM 97

GTM Growth Strategic partnership Pipeline 97

SBI

JULY 10, 2018

By prioritizing your sales and marketing teams’ time, effort and budget with FIRE data, you can ensure your go-to-market (GTM) team is putting most of their energy into engaging with accounts you have the best change of closing. Those are your platinum-quality in-month deals that won’t require any luck to close.

Closing 55

Closing GTM B2B Prospecting 55

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going nuts folks, trying to close some deals in our sales pipeline, but we’re still here. So thanks for joining us.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. The final step is to correlate those successful business reviews with closed-won opportunities. It all comes down to strategy.

Strategize 115

Strategize GTM Cross-sell Finance 115

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Veloxy

FEBRUARY 15, 2024

The Hardcore Closer Podcast The Hardcore Closer Podcast with Ryan Stewman offers modern sales techniques to boost leads, close rates, and sales across industries. Podcasts like ‘Closing Deals in Heels’, ‘The Confident ClosHER Podcast’, and ‘She Sells Radio’ are designed to empower women in the field of sales.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

FEBRUARY 21, 2024

Too often, an investor, advisor, or friend could have made the difference between closed-lost and closed-won, but they simply weren’t aware. They convert better than any other sales channel and afford a more natural and authentic sales process. 84% of all buying decisions start with a referral.

GTM 78

GTM Referrals Networking Represent 78

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Gambling 89

Gambling GTM Legal Contract 89

Sell Or Die

MARCH 4, 2024

With over 11 years of sales and sales leadership experience, Chet Lovegren started The Sales Doctor in 2020 as a way of providing a ‘prescriptive’ approach to revenue problems and struggling go-to-market strategies.

Sales 40

Sales Go To Market Closing Process 40

Highspot

NOVEMBER 23, 2021

New integration enables sales teams to close more deals, faster. The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes.

Pitch 98

Pitch Sales Strategize Go To Market 98

Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 90

GTM Growth Referrals Contract 90

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Volume: What’s the amount of leads, deals closed, and customers?

Growth 87

Growth Drivers/motivators Go To Market Sales 87

Search Engine Land

OCTOBER 25, 2023

For example, many businesses go to market by industry, so those types of businesses will need an ICP per each industry market. Revenue impact can be measured: Directly from closed-won deals stemming from leads that submitted an online form after entering your site from an organic search listing.

B2B 109

B2B B2C Non-Profits Education 109

Salesforce

APRIL 7, 2022

When it comes to closing a deal, it pays to look at your pipeline as half empty. A healthy dose of pessimism in sales can help you avoid “Happy Ears” syndrome, where the desire to believe a deal will close can keep reps from hearing client objections or identifying roadblocks. Most opportunities don’t close. watch now.

Pipeline 97

Pipeline GTM Quota Pitch 97

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” These also should be closely monitored and managed for sustained growth. Reps used whatever tactics they could to close deals. Random acts of sales. Let us know.

Go To Market 98

Go To Market GTM Strategize Growth 98

SBI

FEBRUARY 22, 2018

While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. The road to closing business in the B2B realm can be a long, complex journey. It’s what you know that will help you close business. Sales is so much more than who you know.

Closing 55

Closing Prospecting Contact B2B 55

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. You shouldn’t be adding a bunch of sales reps or spending a bunch of money on marketing if the economics aren’t sustainable. So highly efficient.

Go To Market 100

Go To Market GTM X-functional Objectives and Key Results 100

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? At Harness, Eubanks leads go-to-market. This is where it gets sticky for many Go-To-Market teams. . You aren’t closing with that first interaction, so education is important for a user. Sign up here to join them FOR FREE!

GTM 89

GTM Product Education Growth 89

SaaStr

FEBRUARY 8, 2022

You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . Additionally, look at why you’re not closing more accounts by zooming into the reasons you’re losing out on them. . What is your average deal size pitched vs. closed? Velocity refers to how quickly you can close a deal.

Objectives and Key Results 90

Objectives and Key Results Pitch GTM Cold Call 90

Sales Hacker

JANUARY 10, 2023

We as revenue and go-to-market leaders must adapt. Close more deals, predictably. Welcome to the Create and Close Era. It’s clear, the rules for surviving (and thriving) in this new era are different. That is the new name of the game. Nate Broome – VP of SMB Sales at Outreach.

B2B 67

B2B GTM Pipeline Gaming 67

Martech

AUGUST 19, 2022

Before transitioning marketing tasks to new labor markets, it’s critical to understand what tasks must stay “close to home” and what can be done “away from home.” This work should be done close to home with emerging talent. . This should be done close to home with highly skilled talent.

Campaign 100

Campaign Represent Education Closing 100