ConversionXL

NOVEMBER 3, 2016

The above points are unique but all tie back to the fact that, in B2B, you’re more closely working with a sales team. So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. More people tend to be involved in buying decisions.

B2B 110

B2B Conversion B2C SQL 110

Heinz Marketing

JUNE 4, 2018

I think your customer base grows by two X it seems like every month these days. So gone are the days of feature functionality, obviously have a great product to sell, but more important, it’s getting to know the buyer, right? Are you making adjustments to that approach based on millennials versus gen X versus Boomers?

Pipeline 53

Pipeline Sales Drivers/motivators X-functional 53

SaaStr

MAY 10, 2019

And when we would focus on the buying experience and making it very personal to the buyer we actually see a dramatic increase in revenue and so MQL and SQL are what I call maybe a momentum or a KPI metric, but they shouldn’t be how you’re driving or measuring your teams. And they also follow that customer through that process.

X-functional 54

X-functional SQL Pipeline GTM 54

SaaStr

JULY 2, 2020

You’re telling me mathematically the answer is going to be X, but I can’t understand why. Kurt Muehmel: So we work very closely with the people who are making the decision at our customers to purchase the license, to bring the technology in house, to make sure that there is a really clear rollout plan.

Customers 114

Customers Contract Price Education 114