5 Tactics to Improve Your Follow-Up Cadence [With Examples]
Sales Hacker
MARCH 16, 2020
The standard, inbound-lead, follow-up cadence primarily consists of phone calls, email, and LinkedIn. The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. That was four years ago.
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