Why a Sales Script is a Compass, Not a Map
Closer's Coffee
MAY 15, 2019
In today’s post, I give my two cents on the debate around whether you should use a written sales script during cold calling or not [needless to say, a written script during an in-person interaction is a total no-no though the following discussion could apply to a memorized script]. But, what does this have to do with selling?
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