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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

Alternatively, perhaps you need to employ a strategic schedule to make sure your ads are only served at the most relevant times so that you can achieve optimal ROI. Zero Gravity Marketing (ZGM) , a full-service digital marketing agency located in Connecticut, was put to the test when it came to curing ad fatigue for one of its clients.

CTR 101
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2020: Outreach’s Year in Review

Outreach

We also welcomed several strategic leadership hires across all of our offices. Is it Connecticut, CT, or Conn?) Hired key leadership and doubled our workforce size. Melissa Fisher joined our executive team as chief financial officer, and Leslie Pendergrast became our first-ever chief people officer.

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Dagnabbit: Why We Love Marketers Who Curse

Hubspot

Researchers examined each state’s score next to how often their respective residents swear (based on data from a Facebook study ), and found that some states where people reported cursing the most -- like Connecticut -- actually scored higher on the integrity scale. So go ahead -- get inspired by these tips and examples.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

Lead Fuze

Blogger Blurb: Greg Alexander Leads the firm’s focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment. Blogger Blurb: Ian is a multi-bestselling author, strategic advisor, and internationally sought speaker. The Gist: .

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Is Competition Based Pricing a Winning Strategy?

Salesforce

By strategically setting your prices in response to competitors, you can secure some of their customer base and stay ahead in the market. Back to top ) 5 steps to build a competition based pricing strategy Building a successful competition based pricing strategy requires careful consideration and strategic planning.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

If you find roadblocks, you can examine each phase of the customer journey to identify barriers and strategize ways to improve. This can reveal potential roadblocks in your sales process which can jeopardize sales targets. Knowing your sales velocity is an important part of accurate sales forecasting.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

How to address customer pain points To successfully address your prospect’s pain points, you need to understand and act strategically. Look for ways to go beyond product offerings to help solve their issues with training, consulting, or even strategic advice on issues like resource allocation.