SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. When can we expect X% of trial sign-ups to convert with 1-2 human touches or less?

Go To Market 71

Go To Market Growth GTM X-functional 71

Hubspot

APRIL 4, 2023

It's also when you really need to sell yourself and your skills. Identify one or two relevant examples demonstrating your ability to meet the expectations outlined in the job description. Describe a time when you worked within a cross-functional team to complete a project. Why are you the best person for this position?

Consult 73

Consult Objectives and Key Results X-functional Construction 73

SaaStr

FEBRUARY 4, 2020

We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. They cross referenced a bunch to come up with the teams that performed the highest, were not the smartest people in the room. How do you challenge directly X-axis?

Drivers/motivators 73

Drivers/motivators X-functional Trust Cross-sell 73

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. How do management meetings with potential PE acquiring firms compare to founders meeting VCs in the early days?

Strategize 58

Strategize Quota Non-Profits Price 58

SaaStr

APRIL 24, 2020

Number one is they didn’t really have an enterprise software selling group when they bought Omniture, so that route to market was something they were very interested in creating. And going through the process of selling boxed software in stores to selling online delivery of the application, it’s crazy.

X-functional 87

X-functional Strategize Retail Technology 87

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. Crossed a billion in revenue. Is Atlassian crossing the line and enjoying crossing the line, but where is too much information? But it can be risky.

Objectives and Key Results 61

Objectives and Key Results Cross-sell Trust Product 61

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. Crossed a billion in revenue. Is Atlassian crossing the line and enjoying crossing the line, but where is too much information? But it can be risky.

Objectives and Key Results 56

Objectives and Key Results Cross-sell Trust Product 56