SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Do implement processes to map out current human touches. You still have to pay the bills.

Go To Market 70

Go To Market Growth GTM X-functional 70

Hubspot

APRIL 4, 2023

Explain your thought process and decision-making. I enjoy the process of analyzing complex data, identifying patterns and trends, and using that data to make informed recommendations. It's also when you really need to sell yourself and your skills. I did this by [Describe Process]. What obstacles did you face?

Consult 73

Consult Objectives and Key Results X-functional Construction 73

SaaStr

FEBRUARY 4, 2020

We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. They cross referenced a bunch to come up with the teams that performed the highest, were not the smartest people in the room. How do you challenge directly X-axis?

Drivers/motivators 73

Drivers/motivators X-functional Trust Cross-sell 73

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. How do they set up the process from there? How do they set up the process from there? * Who decides this? What are they?

Strategize 58

Strategize Quota Non-Profits Price 58

Hubspot

JUNE 22, 2022

Still, some underlying principles can be applied in the context of almost any kind of business relationship to make the process of establishing one a bit more straightforward. Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows.

Legal 75

Legal Relationship building X-functional Contact 75

SaaStr

APRIL 24, 2020

Number one is they didn’t really have an enterprise software selling group when they bought Omniture, so that route to market was something they were very interested in creating. And going through the process of selling boxed software in stores to selling online delivery of the application, it’s crazy.

X-functional 87

X-functional Strategize Retail Technology 87

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. Crossed a billion in revenue. He couldn’t physically, mentally process too much. So what’s the thought process there? But it can be risky.

Objectives and Key Results 61

Objectives and Key Results Cross-sell Trust Product 61