Why You Clicked on That Tweet: The Psychology of Twitter Engagement
Hubspot
JULY 23, 2014
We want to know what will motivate our followers to act -- and psychology can help you find out just that. You click on the link in the tweet -- you want to reduce the dissonance between what someone you trust tells you and your perception of yourself. 3) Extrinsic Motivation. Extrinsic motivation.
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