Why You Clicked on That Tweet: The Psychology of Twitter Engagement
Hubspot
JULY 23, 2014
You click on the link in the tweet -- you want to reduce the dissonance between what someone you trust tells you and your perception of yourself. 3) Extrinsic Motivation. Extrinsic motivation. Extrinsic motivation is when we perform specific behaviors in order to receive external rewards. This tweet received 175 clicks.
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