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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110
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What Is Enterprise OEM Software Licensing?

Sales Hacker

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Royalty Models: Royalty models based on a percentage of revenue is the most straightforward model to construct. Blending these into hybrid models is also common.

GTM 74
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9 Account-based Marketing Case Studies

ConversionXL

From this, they built target account lists representing different stages of the buyer’s journey. UviaUs designed, constructed, and sent BillingTree branded lockboxes to target accounts. SE collected intent, audience, firmographic and technographic data to get a complete picture of buyers and their purchase journey.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater.

Sales 130
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Game-Changing Sales Influencers You Should Be Following in 2022

Salesforce

Head of GTM, GTM Buddy, Atlanta, Georgia. Why you should follow Belal: He’s a go-to-market (GTM) leader and advisor for early-stage startups, including two that went public, two that have been acquired, and one that is now a Fortune Unicorn. Belal Batrawy. Your vision must always be bigger than your fear. Follow her on LinkedIn.

Gaming 98
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Use These 4 Sales Email Strategies to Break Through the Noise

Sales Hacker

Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Document Crunch is the construction industry’s leading contract intelligence platform. In this episode, you’ll get insight on the next era of go-to-market, using signals in sales, and founder challenges and perspectives.

GTM 95