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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

After over 15 years of playing an SEO private investigator ā€“ in-house and as a consultant ā€“ Iā€™m sharing 13 questions that have helped me close even the most curious cases. If non-brand performance is the primary factor, look for the leaks ā€“ aka the URLs and keywords that are trending down. URL : Which page(s) are losing traffic?

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How to redesign your site without losing your Google rankings

Search Engine Land

Dealing with the aftermath can be a nightmare for SEO teams and the external SEO consultant (who often only gets called to fix others’ mistakes). No redirects When moving a website to a new domain or changing your URL structure, you must “tell” Google and visitors where to find the new one. No redirects in place.

UX 103
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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Be the value-added consultant your prospects and customers want you to be. Use this subject line as a follow up and ask how you can be of service. 8: I found you through (referral name) Never underestimate the power of referrals. They’ll thank you for it. Table of Contents. Sign me up.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

add links to relevant content. So they optimized referral process. If we are running AB tests and we are adding trials, then the more trials we add, the higher the chance we see an error< Do not stop a test because you see significance.Set your sample size in advance. Structure that works the best for emails. updated footer.

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The Ultimate Guide to Google Analytics in 2019

Hubspot

However, if you have the budget for both the service and an agency or in-house analyst to manage your analytics operations, consider investing. Add the name, URL, and industry of the website you want to track. Add this code directly after the tag of your site. Do you need to add the GA code to every page of your site?

Referrals 101
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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

But the team had an idea -- add a status bar to emails that indicated how far along the student was on various certifications. When you want to learn how to grow, the URL "growthhackers.com" seems like a natural place to start. Have you ever completed a transaction and then received a CTA to share the product or service with a friend?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. 7) Business Blogging.