Hubspot

NOVEMBER 24, 2020

Customer experience is not user experience (UX). Customer experience and user experience are separate strategies businesses deploy to help them grow. User experience is a subset of customer experience. Then, a user can extend the trial period and if they choose to.

Customers 101

Customers User Experience Trust UX 101

ConversionXL

JUNE 30, 2016

In addition, it showed that the positive emotions registered were due more to hedonic information (fun) than instrumental information (userful). There’s been a lot of research about interactivity in different realms – education, entertainment, etc. Add contact forms. A History of Interactivity in Marketing. Image Source.

Conversion 74

Conversion A/B testing Education Gaming 74

ConversionXL

APRIL 6, 2016

Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. To trigger Oxytocin , establish a relationship with your users. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77