Hubspot

OCTOBER 5, 2017

Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Leads or prospects, the end goal is the same: Nurture potential customers until they buy our product or service. Here is what the funnel looks like: 1.

Technique 101

Technique Prospecting Objectives and Key Results Cold Call 101

Martech

JANUARY 20, 2022

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Customers are educating themselves before contacting company salespeople. That means offering access to information about products and services online is essential in this environment.

Objectives and Key Results 142

Objectives and Key Results Networking Presentation Entertainment 142

Hubspot

APRIL 1, 2019

They give searchers more information about your content -- such as authors, music, reviews, events, products, etc. -- making your page stand out from the other pages provided in search results, and thus, garnering you more search traffic. Rich snippets enhance search engine result listings, like the ones pictured below.

Lead generation 78

Lead generation Engineering Promote Real Estate 78

Hubspot

JULY 6, 2016

If they’ve reached out -- because you’re their contact or because they’ve chosen to escalate above one of your employees -- this is your opportunity to save the day. After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey.

Clients 53

Clients Follow-up Cold Call Contact 53