How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
Hubspot
OCTOBER 17, 2017
Contractions: “can’t” vs. “can not”. Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. How to write informally: Unless you're writing a legal document, feel free to relax your tone. Abbreviations: “t.v.” vs. “television”.
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