Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM 81

GTM Customers Construction X-functional 81

Partners in Excellence

MAY 29, 2025

As we look across all sorts of industries/markets, for example capital equipment, construction, financial services, healthcare, retail, consumer products, entertainment/gaming, real estate, technology, and others, we find their revenue models built on some or all of these four basic models. What are we doing to make leaving us unimaginable?”

Real Estate 81

Real Estate Healthcare GTM Construction 81

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. Did you know?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Vertical markets such as Healthcare, MarTech etc. B2B segments in focus: Enterprise/Company wide – selling a platform (CRM/ERP) using multi-year contracts. 1) Freemium.

Go To Market 93

Go To Market GTM X-functional Territory 93

Sales Hacker

FEBRUARY 7, 2018

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 99

Growth GTM SQL Strategic partnership 99

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Contract modifications were still so decentralized. We learned from that early on.

GTM 80

GTM Pipeline Healthcare Sales 80

Martech

JULY 5, 2024

How it helps you This update is crucial for organizations in healthcare, finance and insurance that handle sensitive data. Create new deals in the months leading up to an anticipated contract renewal. This simplifies scoring while making it more accessible to teams using lead scoring for the first time.

CRM 123

CRM Campaign Contact Sales 123