article thumbnail

Sales Compensation Plans: Complete Guide + Examples

Salesforce

For example, if a sales rep has a quota of $100,000 in sales for a quarter, they need to sell enough products or services to meet or exceed that amount. This works well for products or services with consistent pricing, encouraging volume selling. With a team of key players, you can easily build a compensation plan.

article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

It uses marketing to raise brand awareness and get people excited about your products or services. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. The state of demand generation in 2022. B2B demand generation focuses on ROI.

Referrals 115