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Sales Compensation Plans: Complete Guide + Examples

Salesforce

For example, if a sales rep has a quota of $100,000 in sales for a quarter, they need to sell enough products or services to meet or exceed that amount. This works well for products or services with consistent pricing, encouraging volume selling. Why: Encourages SDRs to focus on high-quality lead generation and meeting lead targets.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

The state of demand generation in 2022. Demand generation’s approach was born out of necessity. It uses marketing to raise brand awareness and get people excited about your products or services. B2B demand generation focuses on ROI. 7 demand generation tactics to grow your pipeline.

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