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What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. And that’s distinct from the X in the cloud pattern that was the first generation. This is the official SaaStr podcast with me, Harry Stebbings.

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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

” They will be able to point to measurable value X amount saved, or X user adoption, or X spend categories and a management, or X improvement in operational efficiency, whatever that may be. You can see it right behind you going across the bridge but can you see 10 X? It’s almost a step function.

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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy. Especially in the manufacturing side of things. I’m going to go from 2 to 5 or 2 to 6.”

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SaaStr Podcast #348 with Dataiku Chief Customer Officer Kurt Muehmel

SaaStr

And honestly, for a lot of our customers, I mean, at Dataiku, we work with mostly large enterprises, Fortune 500, Fortune 1000 companies, but across all sectors, right, from financial services to retail, CPG, as well as healthcare, pharmaceuticals, manufacturing, et cetera, so really quite a bit across the board. Help me out.

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